TikTok is introducing a updated setting that allows them to cut down on the volume of AI-created content appearing in their timelines. This move comes as the company disclosed that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This advancement comes amid a rise in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the quickest rising content creators on another major platform only show AI-generated videos. A large amount of this output is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically illogical or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, including digital art to educational videos, and we want to offer the community the power to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its network identified as made with AI. Overall, more than 100 million pieces of content are uploaded to the platform each day, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Users will be in a position to limit or boost the level of AI-generated videos they see by accessing the topic control feature in the application and selecting “AI-generated content”. Additional categories that currently be modified under the filter cover politics, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies require content makers to tag “realistic” artificially created content, and it prohibits harmful deepfakes of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an artificially created label to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This measure is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a $2 million awareness program for experts and institutions to create learning resources about ethical AI use. This initiative will assist charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The platform has supported its content review process, amid discussion over intentions to lay off numerous safety staff in the UK. The company is expected to cut hundreds of positions in its content moderation department in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but AI can shield workers by eliminating the most graphic content ahead of it gets reviewed by staff. The company announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its AI tools.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a extensive automated help is really helping us work at speed.”
